Thank you for your immense interest in Atomy India which is expected to launch in Q2, 2020. Currently new member registration as a consumer in Korea is undergoing at http://www.atomy.kr website. It has been observed that knowingly or unknowingly many new members are using first time any of the PAN or AADHAR and next time re-register with an unused ID. To stop the dual registration and make the process more effective, we are going to change Registration Process from 1st October 2019. The New Registration Process is as Follows:
Old Registration Process : PAN or AADHAAR (Anyone)
New Registration Process (Effective from 1st Oct 2019) PAN and AADHAAR (Both IDs)
Atomy is highly principle-oriented company, we have our core value truth, considering the core value, if any kind of wrongdoing such as dual registration is found it may result in restriction to membership. Leaders please help your partners for bringing the awareness of our own policies and guide them not to register twice under different IDs.
Married couples must share a single ID. If you and your spouse have signed up as separate members, please surrender one of your IDs and continue with single ID. Thank you.
ATOMY , a 10 year old company, ranked 20th MLM companies in the world.
It is just the start though, as Atomy currently only operates in 14 countries only. It will soon launch in the world’s two biggest markets, India and China/Hong Kong, and also Vietnam, Turkey, UK…etc.. Atomy’s vision is to launch 30+ countries with more than 1000+ products by 2025.
JOIN US to start your FREE online shopping mall!
Atomy Magazine September 2018
Atomy is becoming a model network marketing company that effectively combines its direct sales business with its consumer network. Prior to Atomy, network marketing companies were more focused on the sales aspect, either neglecting or failing in building up a solid consumer network. However, Atomy has successfully carried out its business by expanding its direct sales network and, at the same time, has focused on building a strong consumer network through distributing Absolute Quality Absolute Price consumer products. Now, Atomy is trying to do more than just provide Absolute Quality Absolute Price products. What
Atomy aims at is gaining absolute trust from consumers so that anybody and everybody can ‘Trust and Buy’ Atomy. Atomy is being reborn as a ‘Consumer Curator’.
Atomy Committed to Consumer Curating
Atomy considers itself to be a Consumer Curator. Art galleries and museums have curators who help analyze and interpret the pieces on exhibit for the visitors to understand and enjoy. Similarly, Atomy aims to provide a curation service that analyzes consumers’ needs and suggests the best products as a curator of consumer life.
We are in an age of information overload. As the saying goes, “too much is as bad as too little,” and too much to handle could even be worse than not enough. The vast amount of information that floods the internet and mobile devices confuses consumers. This excessive amount of information may actually cause an increase rather than a decrease in prepurchase expenses. For consumers, the price of the product itself is only part of the total opportunity cost they pay for the product. They also end up paying for the shipping and disposal costs. On top of that, doing the legwork to find the best deals and the mental stress of “should I buy it or not?” are all calculated into the total cost of the product, adding up to extra pre-purchase expenses for consumers.
Committed to serving as a shopping curator for its members, Atomy works to reduce the final cost consumers pay for the products they buy. If Atomy succeeds in building consumers’ absolute trust in the quality and price of Atomy products, consumers will ultimately be able to buy the products whose quality and price meet their expectations even without doing the legwork or spending time and money to ‘shop around’, thereby dramatically reducing pre-purchase expenses. Meanwhile, the mental stress of “should I buy it or not?” can also be resolved if consumers can have absolute trust in the products they buy through Atomy shopping mall. This is what we call ‘Trust and Buy Atomy!’ Plus, as a shopping curator, Atomy is continuously making efforts to minimize postpurchase expenses as well.
Trying our Best to Secure Consumer Trust
Atomy has been committed to gaining trust from consumers. Although some people may have their doubts about network marketing as a distribution channel for consumers, Atomy is considered a successful network marketing company who has laid the groundwork for trust through the motto of Absolute Quality Absolute Price. This is backed up by statistics from the Korea Fair Trade Commission (FTC). Based on the FTC business information disclosure on network marketing companies, the return rate for Atomy was only 0.12% in 2017. This is the lowest in the network marketing industry, and may even be the lowest among other distribution channels as well. To compare, the return rate of general household goods in department stores is about 3-4%. Atomy’s very low return rate implies that nearly all of its consumers are satisfied with the quality and price of the products they purchase.
The growing number of registered members of Atomy is also a testament to the fact that Atomy is gaining trust from consumers. According to the FTC data, the number of registered members for Atomy was around 58,000 in December 2009. In December 2017, the total number of members was close to 3,318,000, showing a massive increase by nearly 60 times in eight years. In addition, nine out of ten registered members in 2017 were consumer-members who were not engaged in any aspect of business. They did not receive any commission or compensation. They bought Atomy products simply because they liked the quality and price of the products. The purchases from these consumer-members amounted to 80% of the total sales of the company. There is no doubt that this solid consumer network of Atomy is the basis for its steady growth as a network marketing company.
Atomy is a company that not only provides good products, but also provides a good platform where consumers can simply “Trust and Buy.” Atomy members are always thinking about how to help more and more consumers buy and use the quality products offered through Atomy’s shopping curator services. Building up trust in Atomy will ultimately lead to consumers acquiring good products at a lower cost minus all the extra expenses.
What a great 2018 for Atomy!
Russian Direct Sales Market in Steady Growth, a Pathway to the CIS Including Uzbekistan … Atomy Magazine September 2018
Atomy is advancing into the world’s largest country, Russia, which spans widely across Europe and Asia. After its recent opening in Australia, Atomy has lost no time in working towards the official opening of Atomy Russia scheduled to launch in early December of this year. Russia is the largest country in the world by area, covering more than 17 million square kilometers. That’s 170 times the size of South Korea which is only about 100,000 square kilometers. Russia’s population is over 144 million (2018 estimate), and its per capita income is $12,000 (2018 IMF). Although its population is relatively small with respect to the size of the country, 15% of the population is concentrated in Moscow and other metropolitan areas. Thus, manufacturing and distribution of consumer goods and food products are well developed in this area. In addition, the Russian market is closely linked to the CIS (Commonwealth of Independent States) market, which will assist Atomy in opening its doors to other countries such as Uzbekistan, Kazakhstan, Turkmenistan, and Moldova in the future.
Wellness Market Sees 11.5% Growth This Year
Since the transition from the Soviet Union to Russia, 43% of consumer goods have been imported from abroad. The import market has expanded rapidly with an increase in consumer purchasing power, especially due to a boom in the economy boosted by a high export of energy resources since the early 2000s. The middle class, making up about 25% of the total population, is steadily becoming the major consumer group. It is worthwhile to note that the middle class in Russia has a fairly high disposable income because of the country’s low public utility bills and high housing penetration rate. According to a report by Credit Swiss, a middle manager with an annual income of $24,000 is estimated to have about $10,000 of real disposable income in Moscow. This is very high compared to the $7,000 of disposable income of people in the U.S. with an annual income of $60,000. Likewise, Rosgosstrakh, an insurance company in Russia, assessed that these middle-class consumers tend to purchase goods and services for life’s conveniences without restriction.
The cosmetics market in Russia is expected to become a booming field with continuous market growth for the time being due to economic recovery. In particular, the market for Korean cosmetics has been expanding with increasing popularity recently. This is because the cost-effective Korean cosmetics are said to be replacing luxury European cosmetic brands since the economic recession in 2015. Another reason for this increased demand in Korean cosmetics could be attributed to the rise of e-commerce and the development of online distributors who import and sell various goods on a smaller scale.
The wellness market is also showing a very rapid growth rate. According to KOTRA, Russia’s health food market was worth 63.1 billion RUB (about $15.8 billion) in 2013, but it was projected to grow by 11.5% to 70.9 billion RUB ($17.6 billion) in 2018.
With interest in diet and health foods spreading through Russian mass media, social media, blogs, etc., the health food market is expected to continue expanding. In addition, so-called ‘healthy snacks’ such as organic products and fitness low-carb products that were only sold by some online shops and specialty stores are now widely available in large supermarkets, and their sales continue to increase.
2017 Direct Sales Industry Worth 3.18 Trillion KRW, Grown by 18.67%
Direct sales in Russia is growing steadily. The direct sales industry had grown by 18.67 % from 2.37 billion U.S. dollars (2.68 trillion KRW) in 2014 to 2.81 billion U.S. dollars (3.18 trillion KRW) in 2017. On the contrary, the number of direct sellers had decreased from about 5.43 million to 5.08 million, and 89% of them were shown to be women. Accordingly, cosmetics and personal care products accounted for the largest share of direct sales, followed by wellness, home care products, clothing and accessories.
In addition, wellness products expanded its market share from 16.8 % in 2014 to 28.4 % in 2017, while cosmetic sales were reduced from 61.1 % to 48.2 % during the same period. Home care products and clothing and accessories accounted for 9.7% and 8.8%, respectively.
Meanwhile, before doing business in Russia, we should try to learn more about the country and its people. Many Koreans understand that Russia is an important global influence that is recognized by the international community. In addition, Russians are generally proud of their country and its rich cultural assets. They are also said to show high interest in art, history, culture and learning.
Acquiring a deeper understanding of these culturally rich people and their historical heritage seems to be a must before Atomy officially starts business in Russia.
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